Guy Gets Girl

How to make an sociological argument about a consumer good?

I got a consumer good. This item helps to establish who I am. How do components of culture develop develop this to be an argument. I dont get it :-S
If you can help out, a hint, somewhere to start would be great!!

1. You can use both symbolic interrction theory and conflict theory

2. Symbolic Interractionsism:
How does this item of : clothing/ of transport/entertainment /food
or symbol of: occupation/ education/

contribute to my ’sense of self” ?

lots of useful social science web sites here – for example

http://etd.lib.ttu.edu/theses/available/etd-07012008-31295018646090/unrestricted/31295018646090.pdf

3. Conflict theory:
We are encouraged to buy what we don’t need by advertisements that tap into two powerful underlying motivators: i) anxiety and (ii) desire
This link between our economy/the advertising industry/ our manipulated sense of self is sociologically analysed in this series of four BBC programmes ‘The Century of the Self’
You can access it here:

http://www.bbc.co.uk/bbcfour/documentaries/features/century_of_the_self.shtml

Argument Clinic

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